From Zero to Licensed Agency Owner

The first time I looked into starting a home health care agency, I thought it would be straightforward. I was wrong. The licensing process alone took me six months longer than it should have — because I was navigating it without guidance, making mistakes I didn't even know I was making.

I spent thousands on attorneys who gave me generic advice, read outdated state guides, and almost gave up after my first Medicare enrollment application was rejected. I had to figure this out one painful step at a time.

When I finally got licensed, enrolled in Medicaid, hired my first caregivers, and landed my first clients — I realized I had built something most people never see clearly laid out: a real, repeatable process for launching a home health care agency from scratch.

That's why I started HomeHealthCare101. I wanted to hand people the exact playbook I had to piece together myself — the entity formation steps, the state licensing checklist, the Medicare enrollment process, the caregiver recruitment scripts, and the client acquisition strategy. All of it documented, templated, and taught in the order it actually needs to happen.

Now I work with over 50 entrepreneurs through courses, the academy, and private consulting. Everything I teach is what I'm still doing in my own agency today. If you're serious about building in this space, this is the shortcut I wish I had.